Hello candy lovers! Did you know that June is National Candy Month in the United States?
June is a time when U.S. consumers head to the pool, go to the beach, enjoy a road trip and gather with friends and family – and chocolate and candy play a central role in those quintessential summer activities. While spikes in the sales calendar in the U.S. may be different from other markets around the world, National Candy Month can serve as a blueprint for the confectionery industry and its retail partners in other countries to find success in delighting consumers.
Like many countries, the U.S. has its own unique tastes and sweet traditions. We’d LOVE to indulge you a bit and share some American classics. But before we begin, it is important to remember that chocolate and candy are treats to be enjoyed occasionally – so take the time to appreciate and savor them.
Sharing chocolate and candy is a time-honored tradition, especially during fun summer moments. S’mores – an American summer classic – are typically enjoyed around a campfire or grill. Friends roast marshmallows over the fire and then make a “sandwich” with graham crackers, chocolate, and marshmallows. Adventurous folks may add in jelly or peanut butter to the mix. This treat was first documented by the Girl Scouts organization, and is now enjoyed by many families.
If June seems far away, you’re in luck: May 23rd is National Taffy Day.
Salt water taffy is a uniquely American candy that is found in many beach towns across the country. Many claim that the treat originated in 1883 in the famous coastal town, Atlantic City, after a storm flooded the boardwalk. A local shopkeeper’s stock of taffy was soaked, spurring him to sell “salt water taffy.” This innovative candy was then popularized by Joseph Fralinger as a souvenir for tourists in Atlantic City and up and down the East Coast.
Curious to learn more or import these U.S brands? There are two major events that you should know about:
May 22 – 25, 2023: Sweet & Snack Expo
Every year, the Sweets & Snacks Expo is where the best minds in the candy and snack industries gather to share ideas, make deals and be inspired. It is a can’t-miss event! More than 800 of the world’s best candy and snack makers will give attendees their first look at the trendsetting products consumers are seeking. At the 2023 Sweets & Snacks Expo, attendees can find actionable inspiration through diverse education sessions, discover cutting-edge innovations – while sampling the best products from both industries – and make meaningful connections with other category and retail industry professionals.
April 23 – 25, 2023: ISM Cologne Trade Fair
The USA Pavilion, at the annual ISM Cologne Trade Fair, spotlights some of America’s most innovative treats. As a major trade fair for confectionery and snacks, ISM provides attendees with a unique opportunity to learn about the newest trends, tastes, and advancements in these important industries. From the traditional and nostalgic classics to the newest and most innovative, the fair highlights a wide range of products that cater to every taste and preference. The fair is organized into segments—chocolate, sugar confectionery, biscuits, snack foods, trend snacks, specialist retail area, ice cream and deep-frozen sweets, as well as breakfast snacks—meaning there is something for everyone.
For more information and to learn more, check out these resources: