The California Wine Institute is a trade organization of more than 1000 California wineries. The International Department, based in San Francisco, manages the “Export Program”. Its objective is to increase knowledge of, interest in and exports of California wines internationally . We do so by conducting trade tastings and educational seminars, participating in trade shows, conducting retail and restaurant promotions, consumer events, public relations program, etc. California wines are wellknown for their high quality and are produced using sustainable winegrowing practices which protect our soil, air and water – elements that breathe life, and ultimately flavor, into our grapes and wines.