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The Alaska Seafood Marketing Institute (ASMI) is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to foster economic development of a renewable natural resource by increasing positive awareness of the Alaska Seafood brand. ASMI is championing the sustainability of Alaska’s seafood harvests and guarantees quality assurance while supporting Alaska fisheries with technical industry analysis, education, advocacy and research.

California Almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations.

The American Hardwood Export Council (AHEC) offers a global program to secure a future for American hardwoods by demonstrating the performance and aesthetic potential of these sustainable materials, while providing valuable creative inspiration and technical assistance. AHEC aims to keep track of international market trends and export opportunities whilst also personally educating potential foreign buyers about U.S. hardwood products.

The American Peanut Council (APC) is the trade association which represents all segments of the peanut industry. Members include peanut growers, peanut shellers, brokers, peanut product manufacturers and suppliers of goods and services to the industry. Headquartered in the metropolitan Washington, DC area, the APC monitors developments in the domestic and international markets and responds with a diverse array of domestic and international marketing, trade servicing, food safety, research and issues management programmes. The APC maintains close working relationships with government agencies, research institutions and related peanut and agricultural trade associations.

Representing over 800 pistachio grower members in California, Arizona, and New Mexico, the American Pistachio Growers (APG) is a non-profit trade association aiming to increase global awareness of nutritious, American-grown pistachios. Responsible and sustainable pistachio growing is valued and ensured by American Pistachio Growers.

American Softwoods is a trade organization working to promote strategic export market development for American-made softwood products. They represent U.S. softwood grading agencies, industry trade associations, state export promotional agencies, and others with a stake in global trade for softwood lumber and value added building materials.

The American Soybean Association (ASA) represents 30 soybean-producing states and more than 300,000 U.S. soybean farmers. ASA advocates for U.S. soy farmers through policy development and implementation.

The American Sweet Potato Marketing Institute (ASPMI) is a non-profit organization that promotes the sweet potato industry by researching the science of sweet potato horticultural practices, processes and technologies to ensure the best quality produce for its members and consumers across the globe.

The Brewers Association represents over 5,500 U.S. brewery members and 46,000 members of the American Homebrewers Association. The association is an organization of brewers, for brewers, by brewers. It promotes and protects American craft brewers, their beers, and the community of brewing enthusiasts.

The California Prune Board was created in 1952 and represents 800 prune growers and 28 prune, juice, and ingredient handlers. It aims to amplify the premium positioning and top-of-mind awareness of California Prunes. This includes both U.S. and international programs that encompass advertising, sales promotion, research, trade policy, public relations and education.

The California Walnut Commission (CWC), established in 1987, represents the California walnut industry made up of over 4,800 growers and close to 100 handlers. The CWC is mainly involved in health research and export market development activities. The Commission conducts generic marketing programs, domestically and abroad, cooperates closely with business representatives and supports scientific health-related research on walnuts.

The California Wine Institute is a trade organization of more than 1000 California wineries. The International Department, based in San Francisco, manages the “Export Program”. Its objective is to increase knowledge of, interest in and exports of California wines internationally . We do so by conducting trade tastings and educational seminars, participating in trade shows, conducting retail and restaurant promotions, consumer events, public relations program, etc. California wines are wellknown for their high quality and are produced using sustainable winegrowing practices which protect our soil, air and water – elements that breathe life, and ultimately flavor, into our grapes and wines.