Barcelona, April 23-25, 2024 – The world’s largest seafood trade event, Seafood Expo Global (SEG), is gearing up for its latest installment in Barcelona, promising to be a significant gathering for industry professionals. The event, which annually attracts thousands of attendees from across the globe, serves as a critical platform for networking, discovering new products, and facilitating international trade. Last year’s exposition broke records, drawing over 34,000 visitors and 2,078 exhibitors from 87 countries, marking it as the largest in the Expo’s history by both size and attendance.
In 2024, the United States is poised to have a notable presence, highlighted by the participation of key trade associations such as the Alaska Seafood Marketing Institute (ASMI), Southern United States Trade Association (SUSTA), Food Export Northeast, and Western United States Agricultural Trade Association (WUSATA). These organizations represent the broad spectrum of the U.S. seafood industry, emphasizing the quality, diversity, and sustainability of their offerings.
The USA Pavilion will be a focal point for U.S. exhibitors, providing a platform to connect with international buyers and showcasing their seafood products. A notable feature of this year’s pavilion is the introduction of a chef demonstration kitchen. This new addition will allow culinary experts to demonstrate cooking techniques and recipes, highlighting the versatility and quality of U.S. seafood, with plans for multiple live demonstrations each day.
The engagement at SEG 2024 aligns well with current trends, as the European Union continues to be a key market for U.S. seafood exports. This trend reflects the global demand for diverse and sustainably sourced seafood, an area where U.S. producers are recognized for their excellence (NOAA Fisheries) (NOAA Fisheries).
The participation of ASMI, SUSTA, Food Export Northeast, and WUSATA at the Expo underscores the collective effort to promote U.S. seafood on an international stage. These organizations are committed to highlighting the United States’ commitment to sustainable fishing and aquaculture practices, which is increasingly becoming a priority among global consumers and industry stakeholders.
“The Seafood Expo Global offers amazing opportunities for U.S. companies to engage directly with their international buyers and to showcase the unique qualities of U.S. seafood,” stated Karisha Kuypers, Agricultural Attaché for the U.S. Department of Agriculture (USDA) in Spain. “The many U.S. products and services available at the Expo highlight the sustainability and culinary diversity of our seafood to a global audience. We look forward to welcoming both new and long-time customers to the USA Pavilion.”
As the Expo approaches, the anticipation is building among U.S. exporters and trade associations. The event represents a strategic opportunity for the U.S. seafood industry to strengthen its international presence and to showcase the innovation and sustainability that define its products. The USA Pavilion, with its chef demonstration kitchen, is expected to be a highlight, demonstrating the culinary excellence and sustainability ethos that underpin the U.S. seafood sector.
The Seafood Expo Global in Barcelona stands as a critical platform for industry professionals looking to explore the vast offerings of the global seafood market, including the diverse and sustainable products from the United States.
For industry professionals looking to connect with U.S. exhibitors and explore the vast array of seafood products on offer, the Directory for the USA Pavilion at the Seafood Expo Global provides a comprehensive guide and contact information, facilitating direct communication and business opportunities. For more information:
